"We all accept that kids ride bikes, in fact, we all love this, and it is a source of great nostalgia as part of the hallowed coming of age tale often celebrated in pop culture. But ...if these children continue to cycle into adulthood, then they are suddenly fit into a handful of negative stereotypes: Urban Elitist, Hipster, Militant Activist, Granola Hippie, Lycra Road Warrior — pick your poison."
What #ActiveTransport campaigners can learn from car adverts.
https://usa.streetsblog.org/2020/10/19/car-adman-vision-zero-movement-can-learn-from-auto-industry
