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Medium<p>Today in The Medium Newsletter, Anna Dorn explores postmodernism, nostalgia, and <a href="https://me.dm/tags/marketing" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>marketing</span></a> trends, with <span class="h-card" translate="no"><a href="https://me.dm/@juliovincent" class="u-url mention" rel="nofollow noopener" target="_blank">@<span>juliovincent</span></a></span> on the rebranding of <a href="https://me.dm/tags/HBO" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>HBO</span></a>, Chris Martin on the revival of brand mascots, and Benjamin Sledge on reclaiming analog habits.</p><p>Other featured stories include a synopsis of this week’s <a href="https://me.dm/tags/GoogleIO" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GoogleIO</span></a> summit, a perspective on the <a href="https://me.dm/tags/ChicagoSunTimes" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ChicagoSunTimes</span></a> recommending nonexistent books hallucinated by <a href="https://me.dm/tags/AI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AI</span></a>, and a personal experience of miscarriage. </p><p><a href="https://medium.com/blog/why-were-yearning-for-nostalgia-7347bdcac316" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">medium.com/blog/why-were-yearn</span><span class="invisible">ing-for-nostalgia-7347bdcac316</span></a></p><p><a href="https://me.dm/tags/Medium" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Medium</span></a></p>
Sharon Machlis<p>Google Gemini models now have "implicit" context caching, according to a <a href="https://masto.machlis.com/tags/GoogleIO" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GoogleIO</span></a> presentation today. So if the system senses you're re-using context in a multi-turn chat, the contest will be auto-cached, giving a 75% price discount for those input tokens.<br><a href="https://masto.machlis.com/tags/GenAI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GenAI</span></a></p>
Sharon Machlis<p>Coming soon: "SignGemma" large language model to translate American Sign Language to English text. 🤟🎉<br>Other sign languages to follow.</p><p>I wish they'd also do a video LLM the other way: English text to <a href="https://masto.machlis.com/tags/ASL" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ASL</span></a> <br><a href="https://masto.machlis.com/tags/GenAI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GenAI</span></a> <a href="https://masto.machlis.com/tags/GoogleIO" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GoogleIO</span></a></p>
Sharon Machlis<p>Google Gemini models now have "implicit" context caching, according to a <a href="https://masto.machlis.com/tags/GoogleIO" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GoogleIO</span></a> presentation today. So if the system senses you're re-using context in a multi-turn chat, the contest will be auto-cached, giving a 75% price discount for those input tokens.<br><a href="https://masto.machlis.com/tags/GenAI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GenAI</span></a></p>
Pablonius Monk 🇺🇦<p>10 minute recap? </p><p>How about a 1 minute recap of all the non-AI related announcements? </p><p>Can we get that edit? ⏲️ </p><p><a href="https://mastodon.social/tags/Google" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Google</span></a> <a href="https://mastodon.social/tags/IO" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>IO</span></a> <a href="https://mastodon.social/tags/AI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AI</span></a> <a href="https://mastodon.social/tags/Android" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Android</span></a> <a href="https://mastodon.social/tags/Chrome" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Chrome</span></a> <a href="https://mastodon.social/tags/Technology" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Technology</span></a> <a href="https://mastodon.social/tags/GoogleIO" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GoogleIO</span></a> <a href="https://mastodon.social/tags/MountainView" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>MountainView</span></a></p>
Shrikant Joshi<p>Ladies and gentlemen, a new era of misinformation and disinformation is upon us.</p><p>Brace yourselves.</p><p><a href="https://noc.social/tags/GoogleIO" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GoogleIO</span></a> <a href="https://noc.social/tags/Veo3" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Veo3</span></a> <a href="https://noc.social/tags/Flow" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Flow</span></a></p>
Sarah Perez<p>In case you only want to read 1 post about it <a class="hashtag" href="https://bsky.app/search?q=%23googleio" rel="nofollow noopener" target="_blank">#googleio</a><br><br>RE: <a href="https://bsky.app/profile/did:plc:vtpyqvwce4x6gpa5dcizqecy/post/3lpmrlxwcnc2r" rel="nofollow noopener" target="_blank">https://bsky.app/profile/did:plc:vtpyqvwce4x6gpa5dcizqecy/post/3lpmrlxwcnc2r</a></p>
Trending<p><a href="https://mastodon.bot/tags/GoogleIO" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GoogleIO</span></a> is now trending across Mastodon</p>
jcrabapple<p>As expected, <a href="https://dmv.community/tags/GoogleIO" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GoogleIO</span></a> has been all about Gemini. What's most interesting is how many companies and developers have already beaten Google to the punch on a lot of these things. </p><p>Dear Google: adding more AI to your search is not going to make it better.</p>
Richard MacManus<p>Prior to <a href="https://mastodon.social/tags/GoogleIO" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GoogleIO</span></a> today, I talked to Ryan Salva from Google about the latest iteration of Gemini Code Assist — including its embrace of agents and how it differs from GitHub Copilot. <a href="https://thenewstack.io/inside-gemini-code-assist-googles-copilot-alternative/" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">thenewstack.io/inside-gemini-c</span><span class="invisible">ode-assist-googles-copilot-alternative/</span></a> <a href="https://mastodon.social/tags/AIcoding" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AIcoding</span></a></p>
Axios<p>RT @inafried: New <span class="h-card" translate="no"><a href="https://mastodon.social/@axios" class="u-url mention" rel="nofollow noopener" target="_blank">@<span>axios</span></a></span> from <a href="https://mastodon.social/tags/GoogleIO" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GoogleIO</span></a> Google is putting more AI in more places <a href="https://t.co/EFO5E0QnGR" rel="nofollow noopener" translate="no" target="_blank"><span class="invisible">https://</span><span class="">t.co/EFO5E0QnGR</span><span class="invisible"></span></a></p>
Cassidy James :gg: :fh:<p>I deeply, deeply do not care about the latest updates to your planet-burning BS-spewing machine. I do not want to use your planet-burning BS-spewing machine. Please stop shoving your planet-burning BS-spewing machine in my face every chance you get.</p><p><a href="https://mastodon.blaede.family/tags/googleIO" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>googleIO</span></a> <a href="https://mastodon.blaede.family/tags/gemini" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>gemini</span></a> <a href="https://mastodon.blaede.family/tags/ai" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ai</span></a> <a href="https://mastodon.blaede.family/tags/llm" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>llm</span></a> <a href="https://mastodon.blaede.family/tags/ml" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ml</span></a> <a href="https://mastodon.blaede.family/tags/chatGPT" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>chatGPT</span></a> <a href="https://mastodon.blaede.family/tags/copilot" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>copilot</span></a> <a href="https://mastodon.blaede.family/tags/OpenAI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>OpenAI</span></a></p>
Cliff<p>It was brought to my attention via the ModMyDevice Discord server that the Google I/O keynote is happening.</p><p>To me, not a big deal, as I have absolutely no interest in Google I/O, mainly because 90% of it will be all about AI in some way. </p><p>Since I'm pretty anti-AI in most every way possible(there are a few good uses for AI, but not many), I don't care to see that stuff and hear about it since we hear about it and have it shoved down our throats by nearly every company in the world currently.</p><p><a href="https://infosec.exchange/tags/GoogleIO" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GoogleIO</span></a> <a href="https://infosec.exchange/tags/IO2025" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>IO2025</span></a> <a href="https://infosec.exchange/tags/GoogleIO25" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GoogleIO25</span></a> <a href="https://infosec.exchange/tags/AI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AI</span></a> <a href="https://infosec.exchange/tags/Tech" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Tech</span></a> <a href="https://infosec.exchange/tags/News" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>News</span></a> <a href="https://infosec.exchange/tags/TechNews" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>TechNews</span></a></p>
jack<p>damn, a lot of new users using the Gemini app!</p>
jack<p>ok, gonna use this as a thread to live post <a class="hashtag" href="https://bsky.app/search?q=%23googleio" rel="nofollow noopener" target="_blank">#googleio</a> so people can mute this lol</p>
ResearchBuzz: Firehose<p>Engadget: Everything Google announced at The Android Show. “Google I/O 2025 is still a week out, but Google shared a taste of the updates coming to Android and the larger Android Ecosystem at a separate event today, dubbed The Android Show: I/O Edition.”</p><p><a href="https://rbfirehose.com/2025/05/17/engadget-everything-google-announced-at-the-android-show/" class="" rel="nofollow noopener" target="_blank">https://rbfirehose.com/2025/05/17/engadget-everything-google-announced-at-the-android-show/</a></p>
Rev. Kellyn Delgado 🏳‍🌈<p>Very disappointing to see that there is no what's new in <a href="https://hachyderm.io/tags/ChromeOS" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>ChromeOS</span></a> talk at <a href="https://hachyderm.io/tags/GoogleIO" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GoogleIO</span></a> this year. I probably won't even watch the keynote this year because no doubt it will be <a href="https://hachyderm.io/tags/AI" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>AI</span></a> this and AI that. Honestly, I might switch to <a href="https://hachyderm.io/tags/FydeOS" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>FydeOS</span></a> at some point because <a href="https://hachyderm.io/tags/Google" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>Google</span></a> is really starting to suck.</p>
Andrés Ortiz Massó 🐌🌍<p><span class="h-card" translate="no"><a href="https://mastodon.green/@fanta" class="u-url mention" rel="nofollow noopener" target="_blank">@<span>fanta</span></a></span> </p><p><a href="https://xarxa.cloud/tags/siyofuerapresidente" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>siyofuerapresidente</span></a> <br>Un verdadero castigo si alguien dice que mejor con Google es ponerlos a ver la última presentación de <a href="https://xarxa.cloud/tags/GoogleIO" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>GoogleIO</span></a></p>
Harald Klinke<p>The old dream of the digital assistant revived </p><p><a href="https://det.social/tags/googleio" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>googleio</span></a></p>
Harald Klinke<p>It's so funny that the examples on the <a href="https://det.social/tags/googleio" class="mention hashtag" rel="nofollow noopener" target="_blank">#<span>googleio</span></a> are old media and the AI has the boomer knowledge about record players and analogue cameras…</p>