Dumb but kudos to the marketing team |
Buffalo Wild Wings to offer multi-vision goggles in advance of March Madness
https://www.nrn.com/casual-dining/buffalo-wild-wings-to-offer-multi-vision-goggles-in-advance-of-march-madness "Vision Goggles are made with four arms and five mirrors. Three of the mirrors rotate, one bends laterally, and the fifth extends out from the wearer’s face, allowing for adjustment to watch virtually any TV in a room" #marchmadness #marketing

Buying Canadian is a matter of pride for shoppers. For major grocery chains, it's an opportunity

#business #shopping #marketing #food #Canada #News
https://www.cbc.ca/news/business/canadian-grocers-buy-canadian-1.7475346?cmp=rss

Ooh media refused the anti-coal & gas ad but accepted the anti-renewables ad.
Read more here:
#media #marketing #money
#politics #auspol #australia #energy
https://reneweconomy.com.au/billboard-blunders-reveal-dangerous-double-standards-on-climate-change/

Artists

Get clear on the foundation of the brand. The audience, messaging and the positioning.
Building out the brand identity and communication to create an elevated online presence.
Developing a marketing strategy that influences and leads to the sales strategy.

No amount of marketing can save a mediocre song.

Get your positioning and product right, and your music will sell itself.

Some day artists will understand social media is part of your marketing strategy & reach. It’s NOT the marketplace

Pieces of a music marketing puzzle, in order

- Good music
- Engaging content
- Engagement with audience online
- Robust distribution
- Collabs
- Placements
- Algorithmic Streams
- Word of Mouth
- Targeted ads on social
- Live Shows
- Email list
- Merch

Did I miss?

Dropping our marketing & music opportunities newsletter all 2025, so make sure you in either my groups, channels, communities or make sure you signed up. #music #marketing #creative

This shitty moment when the company you are working for prefers to market itself rather than the open-source project you are assigned on. This is in the context of releasing documentation for a FOSS project. How are open-source projects supposed to be promoted and known if the funding companies are placing themselves first?

#Facebook #SocialMedia #marketing

'The problem is that highly complex algorithms decide which consumers will be shown different content and ads; and as a result it’s impossible for anyone — even those who created the algorithms — to fully understand why specific consumers have been targeted by an ad, and to determine why some of them decided to click on the ad.'

https://www.sauder.ubc.ca/news/insights/facebook-constantly-experimenting-consumers-and-even-its-creators-dont-fully-know-how

Has ANYONE actually had a productive, as in - helpful - interaction with one of those chatbots?

Had a very insightful conversation about the limitations on AI with a marketing copywriter.

Her comment was that actually writing marketing materials is a small part of her job.

If it was just about writing something that persuades a customer to buy a product, it would be a cakewalk.

What takes time is the stakeholder management.

It's navigating conflicting and contradictory demands of different departments.

Legal wants to say one thing. Sales something different. Legal something else entirely.

There's higher-up managers who need their egos soothed.

There's different managers with different views about what the customers want and what their needs are.

And there's a big difference in big bureaucratic organisations between writing marketing collateral, and writing something that gets signed off by everyone who needs to.

She's tried using AI for some tasks, and what that typically involves is getting multiple AI responses, and splicing them together into a cohesive whole.

Because it turns out there's a big difference in the real world between generating a statistically probable output, and having the emotional intelligence to navigate humans.

I will confess that if I see a business use AI generated images, their reputation goes down in my eyes.

Am I alone?

Corporaciones contra mi madre: radiografía del abuso tecnológico a una persona mayor

https://escritura.social/berniethewordsmith/corporaciones-contra-mi-madre-radiografia-del-abuso-tecnologico-a-una-persona

lol i wrote this blog post to see if it would rank (because I was searching for the info and couldn't find it either).

488 unique visitors in 30 days with zero effort put into #SEO.

Just write helpful content, people!

https://justinferriman.com/choice-juicery-nutrition

For the latest episode of our marketing podcast, I did something different: a clip show! I went through all the episodes we've done so far and put together a kind of "best of" experience. We talk about #writing, #interviews, deeply technical content, and word processors. #podcast #marketing https://player.captivate.fm/episode/35fa4544-ec8e-46f7-8965-29d9130da0a4/

Pretty smart advertising from Bluesky Are you on there?

This marketing campaign is currently on display in Boston and is the first IRL ad that Bluesky have put out.

Nice work

Pretty much called it for #Ford back in 2018.

https://jackyan.com/blog/2018/04/ford-to-stop-selling-passenger-cars-in-the-us-and-canada-save-for-mustang-and-focus-active/ #car #marketing

Bots wanting a refollow will be blocked and reported. Especially those masquerading as editors. And no, I won’t refollow.